These Terms and Conditions ("Agreement") govern the relationship between PacAura ("Agency", "We", "Us", "Our") and any individual, business, startup, or organization ("Client", "You", "Your") that engages PacAura for branding, design, packaging, or website services. By initiating a project, signing a proposal, making a payment, or communicating project intent — the Client agrees to be bound by these Terms in their entirety.
PacAura is a branding agency based in Jaipur, Rajasthan, India, offering end-to-end brand creation, visual identity development, packaging design, and website design & development services. These Terms apply to all engagements — whether project-based or on a monthly retainer — and supersede any prior verbal or informal arrangements.
Please read this Agreement carefully. If you do not agree to any part of these Terms, you should not proceed with engaging PacAura's services.
For the purposes of this Agreement, the following terms shall have the meanings ascribed below:
PacAura provides the following core services to Clients:
PacAura works with Clients on two primary engagement models:
PacAura will only perform services that are explicitly agreed upon in the signed Proposal or retainer agreement. Any additional work requested outside the agreed scope — including extra revision rounds, new design directions, additional SKUs, or service expansions — will be quoted separately and billed as additional work. PacAura reserves the right to decline work that falls outside its core service offerings.
All projects begin with a Proposal issued by PacAura to the Client. The Proposal outlines the scope of work, deliverables, timeline, number of revision rounds, pricing, and payment terms. Proposals are valid for 14 calendar days from the date of issue, after which they may be subject to revision.
A project is considered officially initiated when all of the following conditions are met:
PacAura shall not commence any creative work until the advance payment has been received. Delays in providing the advance or onboarding information will directly shift the project timeline, for which PacAura bears no responsibility.
To enable PacAura to deliver effectively, the Client agrees to:
For all project-based engagements, PacAura follows the following payment structure unless otherwise negotiated and stated in the Proposal:
For larger projects (above INR 40,000), a three-phase payment structure may apply as outlined in the specific Proposal:
For retainer-based engagements, the monthly retainer fee is due in full at the beginning of each calendar month, prior to any work being undertaken for that month. Failure to pay the retainer by the 5th of the month may result in work being paused until payment is received. Unused hours or deliverables within a retainer month do not carry forward unless explicitly agreed in writing.
PacAura accepts payments via the following methods:
All payments are to be made in Indian Rupees (INR) unless otherwise agreed. International clients transacting in foreign currency must ensure that PacAura receives the full INR equivalent after all bank/conversion charges.
If any payment is not received within 7 working days of the due date, PacAura reserves the right to:
All quoted prices are exclusive of Goods and Services Tax (GST). GST at the applicable rate (currently 18%) will be charged additionally on all invoices. PacAura will issue proper GST invoices as per Indian tax law. It is the Client's responsibility to provide their GSTIN if they wish to claim input tax credit.
Each project Proposal specifies the number of included revision rounds. A revision round is defined as a single consolidated set of feedback applied to a design concept. PacAura will not process piecemeal feedback — all revision requests for a given round must be submitted together in a single document or message.
Standard revision inclusions per project type:
Revisions beyond the included rounds will be charged at PacAura's prevailing hourly rate or a flat revision fee, as communicated to the Client prior to execution.
The Client agrees to provide feedback within 3 working days of receiving design presentations. If feedback is not received within 7 working days, PacAura may consider the design approved and proceed to the next stage. Extended delays in client feedback may result in timeline revisions at PacAura's discretion.
If the Client requests a fundamental change in design direction after concepts have been presented and approved — including changes to brand positioning, target audience, product category, or visual style — this constitutes a new design phase and will be scoped and billed separately. PacAura is not obligated to accommodate major directional changes within the original project budget.
Once the Client provides written approval (via email or messaging platform) of a design at any stage, that stage is considered final. Requests to revert to or modify an approved design after sign-off will be treated as additional revision rounds and billed accordingly.
Estimated project timelines are provided in the Proposal and are calculated from the date of advance payment receipt and complete client onboarding. All timelines are estimates and are subject to the timely receipt of Client feedback, approvals, and required content.
PacAura shall not be held liable for delays caused by:
In such cases, PacAura will revise the project timeline accordingly and communicate the updated delivery date to the Client.
Projects requiring expedited timelines (shorter than PacAura's standard turnaround) may be subject to a rush fee of 25% to 50% of the project value, depending on the urgency and nature of the work. Rush availability is subject to PacAura's current workload and cannot be guaranteed.
Final deliverables will be shared via Google Drive, WeTransfer, or any other file-sharing platform at PacAura's discretion. Files are delivered in formats as specified in the Proposal (typically PDF, PNG, SVG, AI, PSD, or similar). Source files will only be included in the delivery if explicitly agreed in the Proposal and invoiced accordingly.
Upon receipt of full and final payment, PacAura transfers to the Client all rights, title, and interest in the agreed Deliverables specific to the Client's project. This includes the final approved logo, brand assets, packaging artwork, and website files as outlined in the Proposal.
Until full payment is received, all creative work, concepts, drafts, and deliverables remain the exclusive intellectual property of PacAura. The Client may not use, reproduce, publish, print, or distribute any designs — even those shared for review — until complete payment has been made and formal transfer has occurred.
Notwithstanding the transfer of Client-specific deliverables, PacAura retains the following rights:
PacAura may incorporate licensed stock imagery, typefaces, icons, or illustrations in its designs. Where such assets are used, the Client is responsible for ensuring appropriate licensing for their intended use. PacAura will inform the Client if any asset requires a separate commercial license. PacAura shall not be liable for any intellectual property infringement arising from the Client's use of delivered assets in a manner beyond what was licensed.
The Client warrants that any content, images, logos, copy, or other materials provided to PacAura for use in the project are owned by the Client or that the Client has the legal right to use them. PacAura shall not be held responsible for any intellectual property claims arising from Client-provided content.
Both parties agree to keep confidential any proprietary or sensitive information shared in the course of the engagement. This includes but is not limited to: business strategies, pricing, product formulas, unreleased brand identities, client lists, project details, and financial information.
PacAura agrees not to disclose Client-specific project details to third parties without prior written consent, except where required by law. If the Client requests a formal Non-Disclosure Agreement (NDA), PacAura is open to signing one — however, the standard portfolio usage rights outlined in Section 7.3 apply unless explicitly waived in the NDA.
Unless a signed NDA specifically restricts portfolio display, PacAura reserves the right to showcase completed work publicly. If the Client requires confidentiality for a period (e.g., pre-launch), they must notify PacAura in writing with a specific embargo period. PacAura will honour reasonable embargo requests.
The Client may cancel a project at any time by providing written notice to PacAura. In the event of cancellation:
PacAura reserves the right to terminate an engagement under the following circumstances:
In the event of termination by PacAura due to Client breach, all payments made are non-refundable and PacAura will invoice for any work completed beyond the advance. Termination at PacAura's discretion for non-breach reasons will result in a pro-rated refund of unused project value.
If a Client needs to pause a project for more than 30 consecutive calendar days, PacAura reserves the right to close the project and treat any restart as a new engagement subject to current pricing. Projects paused due to Client delay (non-payment or non-response) do not extend the original project timeline or lock in original pricing beyond 60 days.
All project communication must be conducted through agreed channels — typically WhatsApp, email, or a designated project management platform. PacAura is not obligated to act on instructions received through unverified or informal channels (e.g., verbal requests without written follow-up).
PacAura maintains a professional and respectful work environment. Clients are expected to engage with PacAura team members in a professional and courteous manner at all times. Abusive language, threats, intimidation, or disrespectful conduct will result in immediate project suspension and potential termination of the engagement without refund.
The Client must designate a single point of contact (SPOC) for all communication. Conflicting instructions from multiple stakeholders will be paused until a consolidated, approved direction is provided by the designated SPOC. PacAura is not responsible for errors or delays arising from contradictory client-side communication.
Before any design is sent to print, manufacturing, or digital publication, it is the Client's sole responsibility to review and approve all content, dimensions, colours, copy, legal text, and regulatory details. PacAura strongly recommends requesting a physical proof before mass production.
Once a Client has provided written approval on final artwork, PacAura shall not be held liable for any errors, omissions, or quality issues arising from the print or production process. This includes but is not limited to: colour variance between digital and printed output, dimensional inaccuracies from the printer, paper/material quality, or regulatory non-compliance of printed content.
PacAura designs packaging and labels based on content provided by the Client. It is the Client's responsibility to ensure that all text, claims, nutritional information, legal declarations, and regulatory requirements on packaging comply with applicable Indian laws and regulations (including FSSAI, BIS, Legal Metrology, and any sector-specific guidelines). PacAura does not provide regulatory advisory services.
To the fullest extent permitted under applicable Indian law, PacAura's total liability to the Client for any claim arising out of or in connection with this Agreement — whether in contract, tort, or otherwise — shall not exceed the total fees paid by the Client to PacAura for the specific project or month in which the claim arose.
PacAura shall not be liable for any indirect, incidental, special, or consequential damages arising from the use of, or inability to use, the deliverables — including but not limited to loss of profits, loss of revenue, loss of business, loss of goodwill, or reputational damage.
PacAura shall not be liable for delays or failures in performance caused by circumstances beyond its reasonable control, including but not limited to: natural disasters, internet disruptions, power outages, government actions, public health emergencies, or third-party platform failures. In such events, PacAura will communicate the situation to the Client and resume work as soon as reasonably possible.
PacAura warrants that:
The Client warrants that:
PacAura reserves the right to update or amend these Terms and Conditions at any time. Continued engagement with PacAura after the effective date of any amendment constitutes acceptance of the revised Terms. The most current version of these Terms will always be available on the PacAura website.
This Agreement shall be governed by and construed in accordance with the laws of India. Any disputes arising out of or in connection with this Agreement shall be subject to the exclusive jurisdiction of the courts of Jaipur, Rajasthan, India.
In the event of any dispute, the parties agree to first attempt to resolve the matter through good-faith negotiation. If the dispute cannot be resolved within 30 days of written notice, the parties may seek mediation before pursuing formal legal proceedings.
For any questions, concerns, or formal notices relating to these Terms and Conditions, please contact PacAura at:
PacAura — Branding Agency
Jaipur, Rajasthan, India
Email: pacaurastudio1603@gmail.com
Website: www.pacaura.in
By engaging PacAura's services, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions.
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